19 Apr Korky’s put their best foot forward
Move forward or fall behind. Korkys made the decision to put their best foot forward and invest in their online sales.
In 2017 we re-launched the newly redesigned e-commerce website for Korkys Shoes, one of Ireland’s leading independent shoe stores. The new site is fully mobile friendly and integrated with their email and online marketing strategies.
The new Korkys website is dealing with over half a million visitors a year with a steady increase in sales conversions. However it isn’t the site alone that is driving this increase. That integration with email and social strategy means that there are more customers being tempted towards the site in the first place.
However, the increase in conversions is a direct result from the simplified user journey and better integration of the payment gateway. Allied to the fact that the site performs better on mobile devices this 360 approach has left no stone uncovered in their approach to online development.
The site is developed on the ASP.NET platform using NopCommerce. The client was able to import all of their existing customers, orders, and products to the new website and switch over from the old site to the new one with no downtime and no loss of data.
We are working with Korkys on an ongoing basis to develop their online marketing and advertising strategies.