Big Top Multimedia | One Young World in London
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One Young World in London

On October 22nd 2019, Big Top Multimedia sent a team to the One Young World summit in London.  We were there to create a video social media campaign for our client Chartered Accountants Worldwide. One Young World gathers together the brightest young leaders from around the world, empowering them to create positive change from within their work environments. Chartered Accountants Worldwide sent 19 delegates from countries around the world to the Summit.

The Project

We recorded the 19 delegates speaking about their thoughts on the event, the highlights of the summit and their key take-away insights.  Each day our team delivered:

  • 4 delegate “vox pop” videos done in an interview style
  • 1 Summit highlights video showing the best of that day.

In addition we delivered a thank you video from the delegates and an overall highlights video for the event as a whole.

The primary immediate channel for the distribution of the videos was through a Twitter campaign which we planned and managed for the client. Videos were shared using the hashtags #CharteredStar and #OYW2019.  Chartered Accountants Worldwide member institutes around the world were asked to re-tweet and share all relevant posts.  The videos were also shared through the charteredaccountantsworldwide.com web site, YouTube and through an accompanying email marketing campaign.

Results

The campaign meant that our client was able to get the most in terms of publicity and visibility from their participation.  The Twitter campaign had 4.7 million impressions driving significant interest and engagement with the organisation online.

About One Young World

As their official website states “The annual summit convenes the brightest young talent from every country and sector, working to accelerate social impact.” Their delegates hail from 190+ countries and are counselled by influential political, business and humanitarian leaders such as Justin Trudeau, Paul Polman and Meghan Markle, amongst many others.

The summit comprises of four days of speeches, panels, networking and workshops. All delegates have the opportunity to apply to give keynote speeches and if lucky enough to be chosen to speak, they will share a platform with world leaders, alongside the audience the world’s media provides. As well as potentially being a keynote speaker, delegates have the opportunity to challenge, interact and be mentored by world leaders and influencers alike. It is an event where lasting connections are made.

As a multicultural, diverse and inclusive city, London provides the ideal backdrop for delegates from more than 190 countries to work together to bring a positive change.

We are honored to be part of such a globally impactful event. Check out all the delegates videos here.